Audience segments - Users

We were provided with the audience segments that NZF have already discovered through research - their top culture segments are:

1- Essence
2- Stimulation
3- Expression
4- Affirmation

It could be good to further explore user needs and possibly come up with our own user profiles

8 segment profiles

Spending on culture and annual arts attendance:

Main Segments in detail:

Our own explorations - understanding our market: